Urbanization is the key trend in the spurring growth of the out-of-home (OOH) advertising market. The world is becoming increasingly mobile with people spending a greater proportion of their time outside their homes at locations like airports, railway stations, streets, and malls. The combined trends fuel demand in the OOH advertising market. Digital systems are replacing traditional static billboards and posters in this global market, projected to reach $50.7 billion by 2020. However, the challenge is to provide heavy duty, eye catching displays that would work even in space constrained locations with an optimized TCO (Total Cost of Ownership).
The Advantech DSD-5000 (High Brightness Stretched Display series) and DSD-7000 [Full HD Signage Display with Open Pluggable Specification (OPS) series] are designed specifically for 24/7 digital signage applications, These large-format, professional displays are not only attractive, but rugged enough to withstand the constant interaction expected in public access venues.